mobile billboard advertising
– fast facts
mobile billboard perception:
- A mobile billboard is 2 times
more memorable than a static billboard. – The Arbitron Outdoor
Study, 2001
- Messages on outdoor mobile
billboards have a 97% recall rate. – Outdoor Magazine
- Mobile advertising displays
boost name recognition 15 times greater than any other form of advertising.
– Product Acceptance & Research Inc., 2005
- Billboard displays using motion
have been determined to be the most effective advertising in both product
sales and consumer awareness. – The Point of Purchase Institute,
2006
commuter behavior:
- Studies conducted by the Transportation
Council of America (TCA) show that mobile billboards have an impressive
97% recall rate, virtually unheard of with most advertising mediums.
– Outdoor Advertising Magazine, 2002
- The average person has traveled
in a vehicle over 1,000 miles in the last month. – The Arbitron
Outdoor Study, 2001
- The average American’s one-way
commute takes 27 minutes with the round-trip commute taking nearly an
hour. – The Arbitron Outdoor Study, 2001
- Those with heavy vehicle mileage
and long commutes spend 19% less time reading newspapers and watching
local TV news. – The Arbitron Outdoor Study, 2001
- Approximately 80% of all consumers
are out of their homes during the majority of the day from 9am to 3pm.
– Simmons Fall Study, 2002
- In an average lifetime, people
spend four years traveling in cars and six months waiting for a red
light to turn green. – The US Vehicle Study, 2005
- Each day Americans 15 and
over spend an average of 55 minutes driving. – The US Vehicle Study,
2005
redpenguin vs. traditional media
CPM analysis
Based on the top 100 markets in the U.S.
Source: SQAD (Winter 2005), Media Dynamics,
Inc.
[Transit Advertising]…offers
high-impact, target marketing and market-to-market coverage with an
unprecedented means of reaching today's highly mobile consumer audience.”
– Outdoor Advertising Association of America, Inc.
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